NSL FOODS EXPANDS EXPORT POTENTIAL AND ELEVATES THAI SOFT POWER THROUGH INNOVATION AND DIVERSIFICATION 

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Bangkok, Thailand – NSL Foods Public Company Limited (NSL), a leading manufacturer in Thailand’s food industry, continues to drive strategic business growth by expanding its export product portfolio and strengthening distribution channels both domestically and internationally. The initiative emphasizes innovation in confectionery, bakery, ready-to-eat meals, and beverages, aligning with evolving consumer needs while promoting Thai soft power and enhancing product value on a global scale.

As NSL marks its 22nd anniversary, the company continues to grow alongside key partners, most notably 7-Eleven, through the development and contract manufacturing of hot sandwiches and bakery items. These ready-to-eat convenience products reflect NSL’s commitment to modern manufacturing technologies and international food safety standards, enabling consistent delivery of high-quality offerings suitable for every consumption occasion.

In 2024, NSL broadened its strategic direction with the establishment of NSL Plant 5, dedicated to serving the HoReCa (Hotel, Restaurant, and Catering) segment. This facility supports the resurgence of Thailand’s tourism and service industries and focuses on the distribution of core products including premium salmon, beef, and processed food solutions, meeting the diverse needs of small, medium, and large-scale foodservice operators.

To further accelerate international growth, NSL INTERTRADE (2023) Co., Ltd. was established as the company’s dedicated export arm. This entity manages the global distribution of coconut water, coconut milk, fruit juices, and baby corn, reaching over 15 countries. These exports are supported by PNF, a processing plant with over two decades of experience in agricultural and food manufacturing excellence.

NSL’s forward momentum is anchored by its 3Es Strategic Framework:

• Engagement – Strengthening long-term relationships with suppliers, partners, and customers across the value chain. NSL promotes co-development of innovative products and advanced production technologies that respond to dynamic consumer preferences.

• Expansion – Enhancing domestic and international business capabilities, providing end-to-end product and service solutions. New business verticals include cheese manufacturing, food services, and global trading operations.

• Exponential Growth – Positioning the organization as a leader in food innovation with a focus on specialized and functional products. NSL continuously invests in R&D, locally and internationally, to elevate product value and support long-term marketing strategies.

NSL’s innovation capability was recently recognized at the national level with two prestigious awards:

• First Runner-Up in the 2024 Thailand Synergy for SMEs: 7 Innovation Awards, under the Economic Contribution category.

• First Runner-Up in the Thai Rice Innovation 2024 (Industrial Category), organized by the Rice Foundation under Royal Patronage and the National Innovation Agency.

Moreover, NSL has been recognized for its sustainability leadership, being named to the ESG100 list by ThaipatInstitute for the second consecutive year. The company also actively engages with key national networks including the Thailand Carbon Neutrality Network (TCNN), Scholars of Sustenance (SOS Foundation), and the Happy GrowthProgram by the Thai Health Promotion Foundation (ThaiHealth).

All initiatives are guided by NSL’s core values of Happiness, Caring, and Innovation, a philosophy the company has upheld throughout its two decades of operation. Under its vision, “The Happy Taste Creator – The Heart of Happiness Lies in Deliciousness,” NSL remains committed to sustainable growth, innovation, and delivering happiness through food.